B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- share of internet users checking reviews before first purchase for Polish internet users (2025)
48% of internet users seek customer reviews before finalizing their first transaction at an unfamiliar online store.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
edrone
Primary
Tier B
https://www.adtrip.pl/post/marketing-automation-w-branzy-pet-jak-opinie-i-email-marketing-zwiekszaja… ↗
Source Article
Marketing automation w branży pet: jak opinie i email marketing zwiększają sprzedaż | Adtrip Blog - Adtrip
Spis treści
- Rynek zoologiczny w Polsce - dlaczego automatyzacja działa tu lepiej niż w modzie
- Wartość rynku i dominacja e-commerce
- Lojalność klienta a specyfika zużycia produktu
- Odporność branży na recesję gospodarczą
- Mechanizm replenishment w marketing automation - matematyka zużycia karm…
Original Research
edrone
· Original study ↗
Methodology
Cited from edrone.me
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish internet users: 48% share of internet users checking reviews before first purchase. Source: edrone (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-seeking-reviews-before-first-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-seeking-reviews-before-first-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of internet users checking reviews before first purchase for Polish internet users<br><small>Source: edrone (2025) · <a href="https://lighthousedata.io/data/consumers-seeking-reviews-before-first-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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