B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71%

71% -- share of consumers returning after complaint resolution for consumers (2018)

2018  · Help Scout

71% of consumers who leave a negative review will consider doing business with the company again if their complaint is resolved.

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Attribution: Help Scout View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2018
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Help Scout Primary Tier C
https://www.pushkinpr.com/blog/requesting-and-managing-digital-reviews/ ↗
Confidence: 23/100 Vintage: 2018 Channel: Deep Crawl
Source Article
Requesting and Managing Digital Reviews - Denver Public Relations Firm
Whether you work for a healthcare company, a nonprofit or professional services firm, the importance of online reviews cannot be understated. While word of mouth can be a powerful lead generation tool, today’s consumers are increasingly heading online to research businesses and products before pulli…
Original Research
Help Scout · Original study ↗

Cited from Help Scout

Methodology documented
IndustryB2C RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
consumers: 71% share of consumers returning after complaint resolution. Source: Help Scout (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-return-after-complaint-resolution-71pct
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<blockquote cite="https://lighthousedata.io/data/consumers-return-after-complaint-resolution-71pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of consumers returning after complaint resolution for consumers<br><small>Source: Help Scout (2018) · <a href="https://lighthousedata.io/data/consumers-return-after-complaint-resolution-71pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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