B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- share of consumers researching products on social media for social media users (2020)
54% of consumers research products on social media according to a GlobalWebIndex report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2020
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GlobalWebIndex
Primary
Tier C
https://www.3dotsdesign.in/blog/how-social-media-triggered-a-behavioral-transformation-in-people/ ↗
Source Article
How social media triggered a behavioral transformation in people? - 3 Dots Design Pvt. Ltd. | Blog
Roughly a couple of decades ago, Orkut was the only way for young adults to get rid of the mundane. They used to spend almost 50 to 60 bucks at the cyber café to just sit there and make new friends. That was a new kind of socializing that generation had witnessed. Nostalgia hit differently. The 60-c…
Original Research
GlobalWebIndex
· Original study ↗
Methodology
Cited from GlobalWebIndex report
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionAPAC
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social media users: 54% share of consumers researching products on social media. Source: GlobalWebIndex (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-products-social-media-gwi
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<blockquote cite="https://lighthousedata.io/data/consumers-research-products-social-media-gwi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of consumers researching products on social media for social media users<br><small>Source: GlobalWebIndex (2020) · <a href="https://lighthousedata.io/data/consumers-research-products-social-media-gwi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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