B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- consumers researching products on social media share for consumers (2026)
81% of consumers research products on social media before making a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/social-media-roi-why-campaigns-flop-and-how-to-fix-it/ ↗
Source Article
Stop Wasting Social Ad Spend: Fix Your ROI Today
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% consumers researching products on social media share. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-products-social-81
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<blockquote cite="https://lighthousedata.io/data/consumers-research-products-social-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers researching products on social media share for consumers<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/consumers-research-products-social-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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