B
Evidence Grade B
Graded
under review
Safe to Cite
Current
81%
81% -- share of consumers researching products online before purchase for online consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alexcattoni.com
Primary
Tier C
https://www.alexcattoni.com/how-to-write-product-descriptions-that-dont-suck-copywriting-tips-for-ec… ↗
Source Article
How To Write Product Descriptions That Don’t Suck (Copywriting Tips For Ecommerce)
Original Research
alexcattoni.com
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 81% share of consumers researching products online before purchase. Source: alexcattoni.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-products-online-before-buying
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-research-products-online-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers researching products online before purchase for online consumers<br><small>Source: alexcattoni.com (2026) · <a href="https://lighthousedata.io/data/consumers-research-products-online-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.