B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- share of consumers researching products online before purchase for global consumers (2014)
According to a 2014 study by Retailing Today, 81% of consumers research a product online before purchasing it.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retailing Today
Primary
Tier C
http://alterendeavors.com/2017/03/global-consumerism-trends/ ↗
Source Article
3 Global Consumerism Trends that your Business Needs to Embrace - Austin Web Design - Austin Web Development
Original Research
Retailing Today
· Original study ↗
Methodology
2014 study by Retailing Today, as cited by Alter Endeavors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 81% share of consumers researching products online before purchase. Source: Retailing Today (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-online-before-buying
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<blockquote cite="https://lighthousedata.io/data/consumers-research-online-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers researching products online before purchase for global consumers<br><small>Source: Retailing Today (2014) · <a href="https://lighthousedata.io/data/consumers-research-online-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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