B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- consumer recommendation rate for social media consumers (2022)
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oberlo
Primary
Tier C
https://socialander.com/mistakes-businesses-make-on-social-media/ ↗
Source Article
10 Huge Mistakes Businesses Make On Social Media
Building a great brand means that your position or reputation on all fronts holds a steady stand. Without grounded principles and core values, your customers and target market might find it hard placing you in a category wherein they can rely on for certain products and services.
Oberlo believes tha…
Original Research
Oberlo
· Original study ↗
Methodology
Cited from Oberlo research by secondary blog
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
social media consumers: 71% consumer recommendation rate. Source: Oberlo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-recommend-brand-after-positive-social-experience
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<blockquote cite="https://lighthousedata.io/data/consumers-recommend-brand-after-positive-social-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumer recommendation rate for social media consumers<br><small>Source: Oberlo (2022) · <a href="https://lighthousedata.io/data/consumers-recommend-brand-after-positive-social-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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