B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of consumers reading texts within 5 minutes for SMS text message recipients (2025)
60% of consumers read texts within 5 minutes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SMS Comparison
Primary
Tier B
https://mountainmojogroup.com/blog/increase-hardware-store-foot-traffic/ ↗
Source Article
Do You Really Need Social Media for Your Business - Mountain Mojo Group
“Marketing without data is like driving with your eyes closed.”
Still throwing money at ads that don’t work? You’re not alone. One of our local hardware store clients was doing just that. They would spend a decent chunk of their marketing budget every year and see very little in return.
That’s where…
Original Research
SMS Comparison
· Original study ↗
Methodology
SMS Comparison study, as cited by Mountain Mojo Group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS text message recipients: 60% share of consumers reading texts within 5 minutes. Source: SMS Comparison (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-texts-within-5-minutes
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-texts-within-5-minutes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of consumers reading texts within 5 minutes for SMS text message recipients<br><small>Source: SMS Comparison (2025) · <a href="https://lighthousedata.io/data/consumers-read-texts-within-5-minutes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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