B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- share of consumers reading social media reviews before purchase for Consumers (2024)
According to a study by Emplifi, 90% of consumers read social media reviews before purchasing a product.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Emplifi
Primary
Tier C
https://greencrest.com/these-trends-are-transforming-social-media-in-2024/ ↗
Source Article
Social Media Trends That are Transforming Digital Strategy in 2024
It’s not just you, we’ve noticed it as well. Social media has been a bit hectic for the past couple of years.
From Facebook rebranding to Meta in 2021, Elon Musk impulsively taking over Twitter (now X) in 2022 and the launch of Threads in 2023, it appears that even the founders and
heavy hitters of …
Original Research
Emplifi
· Original study ↗
Methodology
Study by customer engagement platform Emplifi, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 90% share of consumers reading social media reviews before purchase. Source: Emplifi (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-social-media-reviews-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-read-social-media-reviews-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of consumers reading social media reviews before purchase for Consumers<br><small>Source: Emplifi (2024) · <a href="https://lighthousedata.io/data/consumers-read-social-media-reviews-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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