B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- share of consumers reading online reviews regularly for consumers (2025)
91% of consumers read online reviews regularly according to a BrightLocal study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://defamationremovalattorneysblog.com/engaging-with-influencers-to-strengthen-your-online-reput… ↗
Source Article
Engaging with Influencers to Strengthen Your Online Reputation - defamationremovalattorneysblog.com
Engaging with influencers to strengthen online reputation involves collaborating with credible individuals in a brand’s industry to enhance visibility and trust. This strategy capitalizes on the established relationships influencers have with their audiences, as 49% of consumers rely on their recomm…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited to BrightLocal study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% share of consumers reading online reviews regularly. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-reviews-regularly-brightlocal
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<blockquote cite="https://lighthousedata.io/data/consumers-read-reviews-regularly-brightlocal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of consumers reading online reviews regularly for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-read-reviews-regularly-brightlocal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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