B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- share of consumers reading online reviews before choosing local business for US consumers (2026)
75% of US consumers always or regularly read online reviews before choosing a local business.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://avitagroup.com/digital-marketing-services/online-reputation-management/ ↗
Source Article
Improve Your Online Reputation
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal Local Consumer Review Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 75% share of consumers reading online reviews before choosing local business. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-brightlocal
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-brightlocal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of consumers reading online reviews before choosing local business for US consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-brightlocal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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