B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
86%
86% -- share of consumers reading local business reviews for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://talktotarget.co.uk/news-insights/the-role-of-reviews-and-ratings-in-local-seo-leveraging-cus… ↗
Source Article
The Role of Reviews and Ratings in Local SEO: Leveraging Customer Feedback for Business Success
0%
5 Min Read
Online reviews and ratings have become integral to consumers' decision-making processes in today's digital landscape. However, these reviews and ratings are crucial for local businesses online reputation and visibility. In this comprehensive blog, we will delve into the role of reviews…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal Local Consumer Review Survey, as cited by Talk to Target
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% share of consumers reading local business reviews. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-local-business-reviews
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<blockquote cite="https://lighthousedata.io/data/consumers-read-local-business-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of consumers reading local business reviews for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-read-local-business-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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