B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- share of consumers reading google reviews before purchase for Consumers (2025)
81% of consumers acknowledge reading Google reviews before purchasing.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Google for Small Business: Unlocking Digital Success with Free Tools and Strategies
Google is now a staple in the business industry, especially for small and midsize enterprise (SME) companies. Recent surveys suggest that local businesses receive 1,260 views monthly from Google Business alone; that's more than a thousand of the audience you can convert into an actual customer.
Fort…
Methodology
Cited as 'recent surveys'; original source not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 81% | |
| 2025 (current) | 87% | +7.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 81% share of consumers reading google reviews before purchase. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-google-reviews-before-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-read-google-reviews-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers reading google reviews before purchase for Consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-read-google-reviews-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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