B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- label reading rate for US consumers (2025)
83% of U.S. consumers read food labels before purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NSF
Primary
Tier A
https://www.bevsource.com/news/beverage-industry-insights/energy-and-protein-lead-new-beverage-devel… ↗
Source Article
Energy and Protein Lead New Beverage Development
Original Research
NSF
· Original study ↗
Methodology
NSF survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 83% label reading rate. Source: NSF (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-food-labels-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-food-labels-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- label reading rate for US consumers<br><small>Source: NSF (2025) · <a href="https://lighthousedata.io/data/consumers-read-food-labels-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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