B
Evidence Grade B
Graded
under review
Safe to Cite
Current
67%
67% -- share of consumers reading 6 or more reviews before purchase for consumers (2026)
67% of consumers read 6 or more reviews before deciding to make a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingProfs
Primary
Tier C
https://isenselabs.com/posts/can-customer-reviews-grow-your-e-commerce-sales ↗
Source Article
Can customer reviews grow your e-commerce sales? - Blogs
Original Research
MarketingProfs
· Original study ↗
Methodology
MarketingProfs finding, cited secondhand
Methodology documented
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
consumers: 67% share of consumers reading 6 or more reviews before purchase. Source: MarketingProfs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-6-plus-reviews-67
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-6-plus-reviews-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of consumers reading 6 or more reviews before purchase for consumers<br><small>Source: MarketingProfs (2026) · <a href="https://lighthousedata.io/data/consumers-read-6-plus-reviews-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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