B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

50%

50% -- share of consumers put off by generic review responses for US consumers (2026)

2026  · n=1,002  · BrightLocal

50% of US consumers are put off by generic or templated review responses.

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
US consumers
Sample Size
1,002
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier B
https://getplaudit.com/how-to-respond-to-google-reviews ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
How to Respond to Google Reviews: 2026 Guide | Plaudit
How to Respond to Google Reviews: 2026 Guide Copy-paste Google review response templates for 5-star, negative, fake, and unfair reviews — plus a simple response framework any team can follow. Most businesses know they should respond to Google reviews. Most don't do it consistently. The reason isn't …
Original Research
BrightLocal · Original study ↗

BrightLocal 2026 Local Consumer Review Survey of 1,002 US adults

Methodology documented
Industrymarketing
Plain Text
US consumers: 50% share of consumers put off by generic review responses. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-put-off-generic-review-responses-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-put-off-generic-review-responses-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of consumers put off by generic review responses for US consumers<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-put-off-generic-review-responses-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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