B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- share of consumers purchasing from marketing email for consumers (2024)
In 2024, 50% of consumers purchased something directly from a marketing email.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/ecommerce-email-templates/ ↗
Source Article
Ecommerce Email Templates That Actually Convert
Ecommerce email templates are your secret weapon for turning subscribers into customers. They are pre-built layouts that trigger automated, on-brand messages when a customer performs a specific action—like signing up, abandoning a cart, or making a purchase.
But the best templates are more than plac…
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Secondary citation; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 50% share of consumers purchasing from marketing email. Source: ecommerceboost.io (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchased-from-email-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-purchased-from-email-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of consumers purchasing from marketing email for consumers<br><small>Source: ecommerceboost.io (2024) · <a href="https://lighthousedata.io/data/consumers-purchased-from-email-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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