B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

50%

50% -- share of consumers making purchase following email for consumers (2025)

2025

50% of consumers have made a purchase following an email in the past year.

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Lighthouse Research Team
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Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source Article
24-Hour Digital Marketing Strategy: Complete Proven Method
The Proven Method to Create Your Digital Marketing Strategy in 24 Hours - JB Impact - Jun 11, 2025 - 14 min read Did you know that 49% of organizations don't have a clearly defined digital marketing strategy ? This lack of structure seriously limits your growth in today's digital environment. A well…

Cited as 'a recent study'

Methodology documented
Industrymarketing
Plain Text
consumers: 50% share of consumers making purchase following email. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchased-after-email
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<blockquote cite="https://lighthousedata.io/data/consumers-purchased-after-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of consumers making purchase following email for consumers<br><small>Source:  (2025) · <a href="https://lighthousedata.io/data/consumers-purchased-after-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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