B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- consumers making purchases from email for Consumers (2015)
66% of consumers make purchases as a result of an email.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Should You Outsource E-Mail Marketing?
By Katherine Anne FitzGerald
In today’s digital age, direct mail campaigns are becoming obsolete as more and more businesses turn their efforts towards email marketing. Email marketing has proven time and again to be a valuable investment for businesses of any type, but even with its growing popular…
Methodology
Survey figure cited without named source
Methodology documented
Segmentation
Industryecommerce
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Consumers: 66% consumers making purchases from email. Source: (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchase-from-email-66pct
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<blockquote cite="https://lighthousedata.io/data/consumers-purchase-from-email-66pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers making purchases from email for Consumers<br><small>Source: (2015) · <a href="https://lighthousedata.io/data/consumers-purchase-from-email-66pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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