B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- purchase decisions influenced by social reviews for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aplus.net
Primary
Tier C
https://www.aplus.net/reviews-promoter ↗
Source Article
Reviews Promoter
Original Research
aplus.net
· Original study ↗
Methodology
Vendor marketing page citing an unnamed survey; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 90% purchase decisions influenced by social reviews. Source: aplus.net (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchase-decision-social-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-purchase-decision-social-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- purchase decisions influenced by social reviews for consumers<br><small>Source: aplus.net (2026) · <a href="https://lighthousedata.io/data/consumers-purchase-decision-social-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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