B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
86%
86% -- share of consumers prioritizing brand authenticity for consumers (2026)
86% of consumers prioritize brand authenticity and transparency in their purchasing decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beyourcover.com
Primary
Tier C
https://beyourcover.com/blog/brand-strategy-template ↗
Source Article
Brand Strategy Template for Authors: Build Your Unique Identity
Original Research
beyourcover.com
· Original study ↗
Methodology
Secondary citation in blog article; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% share of consumers prioritizing brand authenticity. Source: beyourcover.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prioritize-brand-authenticity-86pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prioritize-brand-authenticity-86pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of consumers prioritizing brand authenticity for consumers<br><small>Source: beyourcover.com (2026) · <a href="https://lighthousedata.io/data/consumers-prioritize-brand-authenticity-86pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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