B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- share of consumers preferring more video content for Consumers (2025)
83% of consumers prefer more video content.
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Lighthouse Research Team
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Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blogherald.com
Primary
Tier C
https://blogherald.com/content-digital-publishing/ros-social-media-as-a-blog-funnel-what-actually-wo… ↗
Source Article
Social media as a blog funnel: What actually works in 2025
Bloggers today don’t need to be reminded that social media matters. The question isn’t whether it belongs in your content strategy—but how to use it as a funnel, not just a feed.
We’ve reached a point where creators are exhausted by vanity metrics: impressions don’t guarantee impact, and follower co…
Original Research
blogherald.com
· Original study ↗
Methodology
Original survey source not identified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Consumers: 83% share of consumers preferring more video content. Source: blogherald.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-content-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-content-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of consumers preferring more video content for Consumers<br><small>Source: blogherald.com (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-video-content-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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