B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- share of customers preferring video content brands for customers (2021)
54% of customers tend towards brands that release video content.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.appsinvo.com/blog/top-predictions-about-future-of-digital-marketing-in-2021/ ↗
Source Article
Appsinvo : Top Predictions About Future of Digital Marketing in 2021
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 54% share of customers preferring video content brands. Source: HubSpot (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-brands
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of customers preferring video content brands for customers<br><small>Source: HubSpot (2021) · <a href="https://lighthousedata.io/data/consumers-prefer-video-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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