B
Evidence Grade B
Graded
accuracy verified by the review judge
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Aging
85%
85% -- consumers preferring text over phone call or email for consumers (2024)
85% of consumers prefer receiving a text message over a phone call or email.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Top 10 Reasons To Text With Customers - Leadferno
Texting for business has been around for some time now, but it still hasn’t reached anywhere near mass adoption, especially on the side of the business. Consumers are very open to it and often wanting SMS as a communication channel with the businesses and brands they want to buy from, but most busin…
Methodology
Cited by Leadferno; original sources include The Local Project, Pew Research Center and Soprano Design
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 85% consumers preferring text over phone call or email. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-text-over-call-email
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-text-over-call-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumers preferring text over phone call or email for consumers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/consumers-prefer-text-over-call-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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