B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- consumer preference for short video for consumers (2026)
73% of consumers prefer to watch a short video when learning about a product or service.
- Cited from 'recent studies' without specific source naming
Lighthouse Research Team
Last verified:
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Video Marketing 2.0: Mastering Short-Form Content - Digiello
In the digital age, Video Marketing has evolved into a powerful tool for brands to engage with audiences, enhance brand visibility, and drive conversions. With consumer preferences shifting toward quick, engaging content, Short-Form Content is now the driving force behind modern marketing strategies…
Methodology
Cited as 'recent studies' without named source; secondary citation on agency blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
consumers: 73% consumer preference for short video. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-short-video-product-learning
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-short-video-product-learning" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumer preference for short video for consumers<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-short-video-product-learning" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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