B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

72%

72% -- consumers preferring promotional content via email for Consumers (2024)

2024  · Litmus

72% of consumers prefer to receive promotional content through email.

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Attribution: Litmus View source
Lighthouse Research Team
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Source verified Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Litmus Primary Tier C
https://passivetactics.com/how-to-implement-clickfunnels-integrations-for-enhanced-sales-performance… ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
How To Implement ClickFunnels Integrations for Enhanced Sales Performance?
Are you looking to take your sales performance to the next level? If so, implementing ClickFunnels integrations could be the game-changer you’ve been searching for. By seamlessly connecting all aspects of your sales process, from lead generation to customer follow-up, ClickFunnels integrations can s…
Original Research
Litmus · Original study ↗

Survey by Litmus, as cited in article

Methodology documented
Industrymarketing
Plain Text
Consumers: 72% consumers preferring promotional content via email. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-promotional-email-litmus
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-promotional-email-litmus" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers preferring promotional content via email for Consumers<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/consumers-prefer-promotional-email-litmus" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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