B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- consumers preferring personalized brand responses for Consumers (2026)
70% of consumers prefer personalized brand responses according to a survey by Sprout Social.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://alterainstitute.com/blog/scope-of-digital-marketing/?ref=blog.alterainstitute.com ↗
Source Article
What is the Scope of Digital Marketing in 2025?
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 70% consumers preferring personalized brand responses. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-personalized-responses-sprout
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-personalized-responses-sprout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers preferring personalized brand responses for Consumers<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-personalized-responses-sprout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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