B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- consumer preference for personalization for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
avtex.com
Primary
Tier C
https://avtex.com/articles/7-commerce-trends-retailers-cant-ignore ↗
Source Article
7 Commerce Trends Retailers Can't Ignore
Original Research
avtex.com
· Original study ↗
Methodology
Research cited without named original source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 69% | |
| 2026 (current) | 80% | +15.9% |
Segmentation
Industryretail
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US consumers: 80% consumer preference for personalization. Source: avtex.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-personalized-experience-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-personalized-experience-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumer preference for personalization for US consumers<br><small>Source: avtex.com (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-personalized-experience-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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