B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- consumers preferring personalized experiences for consumers (2025)
91% of consumers prefer brands that deliver personalized experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://mediusware.com/blog/ai-in-crm-sales-marketing-future ↗
Source Article
AI in CRM: How Artificial Intelligence is Transforming Sales and Marketing
- Enterprise voice agents enable automated 24/7 customer conversations at scale.
- Voice AI combines speech recognition, NLP, and enterprise systems for intelligent automation.
The Future of CRM: Implementing Artificial Intelligence in Sales and Marketing
Customer relationships used to be manageable…
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% consumers preferring personalized experiences. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-personalized-brands-accenture
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-personalized-brands-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers preferring personalized experiences for consumers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-personalized-brands-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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