B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- consumers preferring pause over cancel for subscription consumers (2026)
38% of consumers say they would rather pause than cancel a subscription.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly Research
Primary
Tier B
https://membership.quest/subscription-marketing-agency ↗
Source Article
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Original Research
Recurly Research
· Original study ↗
Methodology
Cited from Recurly Research billing-platform data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
subscription consumers: 38% consumers preferring pause over cancel. Source: Recurly Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-pause-over-cancel
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-pause-over-cancel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- consumers preferring pause over cancel for subscription consumers<br><small>Source: Recurly Research (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-pause-over-cancel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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