B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of consumers preferring brands avoiding generative ai for US consumers (2026-03)
50% of US consumers prefer buying from brands that avoid generative AI in customer-facing content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026-03
Entity
Sample Size
1,539
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://www.agencjawhites.pl/blog/autentycznosc-vs-tresci-ai-paradoks-ktory-zmienia-marketing-w-2026… ↗
Source Article
Autentyczność vs. treści AI — paradoks, który zmienia marketing w 2026 roku
Ponad połowa treści w internecie jest dziś generowana przez sztuczną inteligencję. Jednocześnie co drugi konsument deklaruje, że woli marki, które AI w komunikacji z klientami… nie używają. Witamy w największym paradoksie marketingu 2026 roku — erze, w której technologia pozwala tworzyć więcej niż k…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of 1,539 US consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 50% share of consumers preferring brands avoiding generative ai. Source: Gartner (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-non-ai-brands-gartner
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-non-ai-brands-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of consumers preferring brands avoiding generative ai for US consumers<br><small>Source: Gartner (2026-03) · <a href="https://lighthousedata.io/data/consumers-prefer-non-ai-brands-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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