B
Evidence Grade B
Graded
under review
Safe to Cite
Current
55%
55% -- consumer preference native language purchases for global online consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier C
https://all-in.global/blog/language/german/ ↗
Source Article
GERMAN (DE) - AI* - All
Original Research
CSA Research
· Original study ↗
Methodology
Cited as 'an influential survey about the language preferences of consumers around the world' (commonly CSA Research 'Can't Read, Won't Buy'); original survey details not named in article
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global online consumers: 55% consumer preference native language purchases. Source: CSA Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-native-language-purchases
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-native-language-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumer preference native language purchases for global online consumers<br><small>Source: CSA Research (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-native-language-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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