B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- share of consumers preferring native language content for global online consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://www.atomstore.pl/dodaj-do-smietnika-tlumaczenie-i-lokalizacja-w-cross-border-e-commerce/ ↗
Source Article
Dodaj do… śmietnika!? Tłumaczenie i lokalizacja w cross-border e-commerce
Original Research
Kantar
· Original study ↗
Methodology
Kantar survey conducted across 29 different countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global online consumers: 65% share of consumers preferring native language content. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-native-language-content-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-native-language-content-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of consumers preferring native language content for global online consumers<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-native-language-content-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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