B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- consumers preferring messaging over calls rate for consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook Business
Primary
Tier C
https://fiidom.com/no/blogs/fiidom-blog/how-manychat-automation-turns-instagram-amp-messenger-chats-… ↗
Source Article
How ManyChat Turns Instagram & Messenger Chats Into Sales
How ManyChat Turns Instagram & Messenger Chats Into Sales
Social media platforms have transformed the way businesses communicate with customers.
In the past, companies relied heavily on email marketing, paid advertisements, or website traffic to generate sales.
Today, a large portion of customer int…
Original Research
Facebook Business
· Original study ↗
Methodology
Cited from Facebook Business research; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% consumers preferring messaging over calls rate. Source: Facebook Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-messaging-over-calling
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-messaging-over-calling" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers preferring messaging over calls rate for consumers<br><small>Source: Facebook Business (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-messaging-over-calling" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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