B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
50%
50% -- share of consumers preferring messaging over email or phone for Consumers contacting brands (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Oracle
Primary
Tier C
https://www.nixxis.com/ai-for-customer-experience/ ↗
Source Article
AI for customer experience
AI for customer experience
It’s no secret that customer experience has become a top priority for companies. And to stay competitive, they need to harness the potential of artificial intelligence. Indeed, AI can help you improve customer satisfaction. According to Salesforce, 80% of customer relation…
Original Research
Oracle
· Original study ↗
Methodology
Survey finding attributed to Oracle; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers contacting brands: 50% share of consumers preferring messaging over email or phone. Source: Oracle (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-messaging-contact-50pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-messaging-contact-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of consumers preferring messaging over email or phone for Consumers contacting brands<br><small>Source: Oracle (2024) · <a href="https://lighthousedata.io/data/consumers-prefer-messaging-contact-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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