B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- share of consumers preferring guest checkout for consumers (2025)
43% of consumers prefer guest checkout according to PayPal research.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PayPal
Primary
Tier B
https://kirro.io/checkout-optimization ↗
Source Article
Checkout Optimization: 9 Strategies That Actually Work
Checkout optimization is about removing friction between “add to cart” and “order confirmed.” It’s one of the highest-impact things you can do for an online store. Baymard Institute found that the average large ecommerce site can gain 35% more conversions through checkout design improvements alone. …
Original Research
PayPal
· Original study ↗
Methodology
PayPal research cited by Kirro
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 43% share of consumers preferring guest checkout. Source: PayPal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-guest-checkout-43
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-guest-checkout-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of consumers preferring guest checkout for consumers<br><small>Source: PayPal (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-guest-checkout-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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