B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
55%
55% -- consumer email channel preference rate for consumers (2024)
55% of consumers say email is their preferred channel for communication with businesses.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
armadadigital.co
Primary
Tier C
https://armadadigital.co/2024-email-marketing-tips/ ↗
Source Article
2024 Email Marketing Tips: Capture More Leads Through Email
Email marketing allows you to stay connected with your audience, keep them informed about your services, and nurture leads into loyal customers. Here are our top email marketing tips to boost your open rates in 2024.
Looking to Boost Open Rates? Here Are Our 2024 Email Marketing Tips
As social media…
Original Research
armadadigital.co
· Original study ↗
Methodology
Consumer preference figure cited in Armada Digital blog article; original survey unknown
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelemail
Cite this stat
Plain Text
consumers: 55% consumer email channel preference rate. Source: armadadigital.co (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-email-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-email-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumer email channel preference rate for consumers<br><small>Source: armadadigital.co (2024) · <a href="https://lighthousedata.io/data/consumers-prefer-email-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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