B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of consumers preferring content in own language for global consumers (2021)
65% of consumers surveyed by Common Sense Advisory said they prefer content in their language.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Common Sense Advisory
Primary
Tier C
http://africaready.com/is-2021-a-good-time-to-expand-your-business-to-africa/ ↗
Source Article
Is 2021 a Good Time to Expand Your Business to Africa? | Africa Ready
Is 2021 a Good Time to Expand Your Business to Africa?
Africa is set to be the next big market globally, expecting a 3.4 % boom in GDP in 2021. In simple words, Africa is in transition, and it’s an excellent time to bring your business here.
In the past, foreign investors solely focused on extractin…
Original Research
Common Sense Advisory
· Original study ↗
Methodology
Cited from Common Sense Advisory research 'Can't Read, Won't Buy'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 65% share of consumers preferring content in own language. Source: Common Sense Advisory (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-content-local-language
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-content-local-language" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of consumers preferring content in own language for global consumers<br><small>Source: Common Sense Advisory (2021) · <a href="https://lighthousedata.io/data/consumers-prefer-content-local-language" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.