B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumer preference content over ads for online purchasers (2025)
70% of purchasers want to find out about brands through articles, blogs, and online reviews.
- Unattributed research citation in agency article
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
MENA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
jpd.agency
Primary
Tier C
https://www.jpd.agency/en-ae/post/technology-and-content-transforming-digital-marketing ↗
Source Article
A look at content and transforming digital marketing
Insights
The Digital Marketing arena in the UAE has noticed many variations and additions, with innumerable key elements, being added. The industry is complex and is currently changing at the speed of light. Considering the size of the industry, marketers have to keep a close track on identifying a …
Original Research
jpd.agency
· Original study ↗
Methodology
Unattributed research cited by agency publication; original study not named
Methodology documented
Segmentation
IndustryMedia
RegionMENA
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
online purchasers: 70% consumer preference content over ads. Source: jpd.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-content-brand-discovery
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-content-brand-discovery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumer preference content over ads for online purchasers<br><small>Source: jpd.agency (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-content-brand-discovery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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