B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- consumers preferring articles over ads for US consumers (2026)
70% of consumers prefer learning about a company through articles rather than advertisements.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://v12.ai/the-state-of-digital-marketing-in-new-hampshire-5-trends-shaping-2026/ ↗
Source Article
The State of Digital Marketing in New Hampshire: 5 Trends Shaping 2026 - V12 AI
<![CDATA[
New Hampshire’s business landscape is shifting faster than most local owners realize. With a population of 1.4 million spread across tight-knit communities from the Seacoast to the Upper Valley, the state presents a unique digital marketing environment — one where hyper-local strategy cons…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute research as cited
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
US consumers: 70% consumers preferring articles over ads. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-articles-cmi
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-articles-cmi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers preferring articles over ads for US consumers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-articles-cmi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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