B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- consumers more likely to buy with ar for consumers (2025)
61% of consumers are more likely to buy from a retailer that offers AR.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.transparentsolutions.biz/blog/ar-ecommerce-experiences.html ↗
Source Article
The Role of Augmented Reality in Enhancing E-Commerce Experiences | Transparent Solutions
In a world where digital interaction defines our purchasing behaviors, e-commerce platforms are constantly innovating to offer consumers more engaging, personalized, and interactive experiences. As competition intensifies, retailers are looking for technologies that not only improve the shopping pro…
Original Research
Nielsen
· Original study ↗
Methodology
Cited as a Nielsen study; secondary citation on blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 61% consumers more likely to buy with ar. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-ar-retailers-nielsen
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-ar-retailers-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumers more likely to buy with ar for consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-ar-retailers-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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