B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- consumer preference for ai transparency for consumers (2023)
68% of consumers prefer organizations that are transparent about their AI usage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.applify.co/insights/future-of-ai-in-business ↗
Source Article
Industry Insights from Our Leaders on AI’s Future
Original Research
PwC
· Original study ↗
Methodology
Survey finding cited from PwC (2023); methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% consumer preference for ai transparency. Source: PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-ai-transparency-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-ai-transparency-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumer preference for ai transparency for consumers<br><small>Source: PwC (2023) · <a href="https://lighthousedata.io/data/consumers-prefer-ai-transparency-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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