B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- consumers preferring ai generated creator content for consumers (2023)
In 2023, 60% of consumers preferred AI-generated creator content.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Billion Dollar Boy
Primary
Tier A
https://www.billiondollarboy.com/news/new-research-real-impact-ai-creator-economy ↗
Source Article
New Research: The Real Impact of AI on the Creator Economy | BDB
News
November 20, 2025
New Billion Dollar Boy Research: The Real Impact of AI on the Creator Economy
In 2023, generative AI surfaced as a disruptive force in the creator economy. At the time, we launched Muse - our innovation unit dedicated to exploring emerging technologies - and published our firs…
Original Research
Billion Dollar Boy
· Original study ↗
Methodology
Baseline from BDB's 2023 study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% consumers preferring ai generated creator content. Source: Billion Dollar Boy (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-ai-creator-content-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-ai-creator-content-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumers preferring ai generated creator content for consumers<br><small>Source: Billion Dollar Boy (2023) · <a href="https://lighthousedata.io/data/consumers-prefer-ai-creator-content-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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