B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- brand perception lift from content for consumers (2022)
68% of consumers feel more positive about a brand after consuming content from it.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Point Visible
Primary
Tier C
https://www.art-fresh.ca/blog/the-key-components-of-an-effective-marketing-strategy ↗
Source Article
Business, Marketing, Brand Development
Original Research
Point Visible
· Original study ↗
Methodology
Cited from a Point Visible infographic on content marketing statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% brand perception lift from content. Source: Point Visible (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-positive-after-content
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-positive-after-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- brand perception lift from content for consumers<br><small>Source: Point Visible (2022) · <a href="https://lighthousedata.io/data/consumers-positive-after-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.