B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- consumers planning to give gift cards for US and Canada online buyers (2015-11)
46% of online buyers in the US and Canada planned to give gift cards as holiday gifts in 2015.
- Applies specifically to holiday gift giving in 2015
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2015-11
Entity
Sample Size
11,067
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
http://bizrateinsights.com/blog/2015/11/holiday-gift-cards/ ↗
Source Article
Consumers Want Gift Cards This Holiday Season, But May Be Reluctant to Buy Them
Original Research
Bizrate Insights
· Original study ↗
Methodology
Online survey of 11,067 online buyers ages 18+ in US and Canada, collected Nov 1-8, 2015 via post-purchase survey across 5,000+ ecommerce retailers in Bizrate Insights Network
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US and Canada online buyers: 46% consumers planning to give gift cards. Source: Bizrate Insights (2015-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-plan-to-give-gift-cards-46pct-2015
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<blockquote cite="https://lighthousedata.io/data/consumers-plan-to-give-gift-cards-46pct-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumers planning to give gift cards for US and Canada online buyers<br><small>Source: Bizrate Insights (2015-11) · <a href="https://lighthousedata.io/data/consumers-plan-to-give-gift-cards-46pct-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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