B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- consumers planning to give gift cards for holiday shoppers (2025)
72% of consumers plan to give gift cards during the holiday season.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blackhawk Network
Primary
Tier C
https://gogiftcards.app/blog/gift-card-email-marketing-guide ↗
Source Article
The Complete Guide to Gift Card Email Marketing for Shopify Stores
The Complete Guide to Gift Card Email Marketing for Shopify Stores
Master gift card email marketing with this Shopify playbook — from pre-holiday campaigns to redemption reminders that drive revenue.
Gift Card Emails Are Your Highest-Converting Campaign Type
Gift cards and email marketing are a natu…
Original Research
Blackhawk Network
· Original study ↗
Methodology
Cited from Blackhawk Network research by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
holiday shoppers: 72% consumers planning to give gift cards. Source: Blackhawk Network (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-gifting-gift-cards-holiday
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-gifting-gift-cards-holiday" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers planning to give gift cards for holiday shoppers<br><small>Source: Blackhawk Network (2025) · <a href="https://lighthousedata.io/data/consumers-gifting-gift-cards-holiday" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.