B
Evidence Grade B
Graded
under review
Safe to Cite
Current
72%
72% -- personalised message engagement rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
toptenaiagents.co.uk
Primary
Tier C
https://toptenaiagents.co.uk/blog/leveraging-ai-for-uk-email-marketing.html ↗
Source Article
AI for UK Email Marketing: Practical Guide to Better Campaigns in 2026
AI for UK Email Marketing
Practical Guide to Better Campaigns in 2026
Practical Guide to Better Campaigns in 2026
Email Marketing
AI Marketing
AI for UK email marketing transforms how UK businesses talk to their customers in 2026. With 86% of UK marketers now using AI daily, tools write better subje…
Original Research
toptenaiagents.co.uk
· Original study ↗
Methodology
Unattributed consumer survey figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% personalised message engagement rate. Source: toptenaiagents.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-personalised-engagement-72
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<blockquote cite="https://lighthousedata.io/data/consumers-personalised-engagement-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- personalised message engagement rate for consumers<br><small>Source: toptenaiagents.co.uk (2026) · <a href="https://lighthousedata.io/data/consumers-personalised-engagement-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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