B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- consumers willing to pay more for traceable products for US food consumers (2026)
71% of consumers are willing to pay a premium for food products that can be traced back to their source.
- Secondary citation attributed generally to 'research'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
grazecart.com
Primary
Tier C
https://www.grazecart.com/blog/farm-store-competing-with-grocery ↗
Source Article
Competing With Grocery Stores | GrazeCart
You didn't get into this to move pallets or chase the lowest price. Whether you run a farm store or a small independent grocery, you're in it to put good food in your neighbors' hands and to know the people you're feeding. That's a different business than the one the big chains run — and it's a bett…
Original Research
grazecart.com
· Original study ↗
Methodology
Unattributed research citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US food consumers: 71% consumers willing to pay more for traceable products. Source: grazecart.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-traceable-food
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-traceable-food" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumers willing to pay more for traceable products for US food consumers<br><small>Source: grazecart.com (2026) · <a href="https://lighthousedata.io/data/consumers-pay-more-traceable-food" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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