B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- consumers willing to pay more for sustainable goods for global consumers (2015)
66% of consumers in a 2015 survey of 30,000 consumers said they would pay more for sustainable goods.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://dirigocollective.com/b-responsibly-different/ ↗
Source Article
B Responsibly Different™ - Dirigo Collective | Media Company
Corporate responsibility is in high demand among consumers globally. And it’s not just with the young kids either. In a 2017 study conducted by Nielsen in partnership with the Conference Board and Global Consumer Confidence Survey found 81% of global respondents felt strongly that companies should b…
Original Research
Nielsen
· Original study ↗
Methodology
Survey of 30,000 consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 66% consumers willing to pay more for sustainable goods. Source: Nielsen (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-sustainable-goods-2015
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-sustainable-goods-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumers willing to pay more for sustainable goods for global consumers<br><small>Source: Nielsen (2015) · <a href="https://lighthousedata.io/data/consumers-pay-more-sustainable-goods-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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