B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

48%

48% -- consumers willing to pay more for quality customer service for US consumers (2026)

2026  · n=2,000  · OnePoll / Forbes Advisor

48% of US consumers are ready to pay more for quality customer service.

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Attribution: OnePoll / Forbes Advisor View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
US consumers
Sample Size
2,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
OnePoll / Forbes Advisor Primary Tier B
https://www.answerconnect.com/blog/answerconnect-services/receptionist-service/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Choosing The Right Small Business Receptionist Service In 2026
Original Research
OnePoll / Forbes Advisor · Original study ↗

Joint survey by OnePoll and Forbes Advisor of 2,000 U.S. participants

Methodology documented
Industrymarketing
Plain Text
US consumers: 48% consumers willing to pay more for quality customer service. Source: OnePoll / Forbes Advisor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pay-more-quality-service-2026
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<blockquote cite="https://lighthousedata.io/data/consumers-pay-more-quality-service-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- consumers willing to pay more for quality customer service for US consumers<br><small>Source: OnePoll / Forbes Advisor (2026) · <a href="https://lighthousedata.io/data/consumers-pay-more-quality-service-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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